This site may earn affiliate commissions from the links on this page. Terms of use.

Amazon fabricated the assuming determination in 2015 to stop selling some of the most popular streaming devices on the market. Coincidentally, those were the streaming devices made by Apple and Google, which compete with Amazon's own Burn lineup. This irked many consumers, but Apple tree and Google both take their own storefronts to sell hardware. Amazon at present says it's bringing back the previously banned devices, but it'southward reluctant to explain why.

When Amazon pulled the Apple TV and Google Chromecast, information technology did so with the rationale that it didn't want consumers to be dislocated by the lack of Prime number Video support on those platforms. It implied that Apple and Google were somehow to blame, only of form, it's entirely upward to Amazon to build app back up for these platforms. It's actually gone out of its way to brand sure no one can stream Prime Video on Chromecasts by killing third-party workarounds. This ever seemed much more about pushing the Burn devices than "confused consumers."

It's unclear what caused Amazon to give in, only it will soon offer the Apple T 5 , Apple TV 4K , Chromecast , and Chromecast Ultra (4K) for sale on its site. In the case of Apple, Amazon finally came through with a Prime Video app for Apple tree'due south streaming box earlier this month. That takes care of Amazon's claimed objection. Things are much more than complicated when it comes to Google.

New Apple TV

Amazon's decision to drop Chromecast devices from its site kicked off a very public feud. Google ended upwardly blocking YouTube on Amazon's Echo Show before this year. When Amazon developed a workaround, Google blocked it over again and added the Fire TV to the block list for proficient mensurate. Neither company has appear a change in that standoff, but perhaps the restoration of Chromecast devices on Amazon is an olive branch of sorts.

Technically, Google's YouTube occludent on the Burn down Television doesn't start until Jan 1st, and so Amazon could be trying to piece of work things out with Mount View before that deadline. The Fire Television is a much more important device for streaming video than the Echo Show, so losing YouTube would be a blow.

The newly listed Amazon and Google devices are even so showing every bit "currently unavailable" on Amazon, simply you tin sign upwards to exist notified when they are available. Hopefully, Amazon is planning to add Chromecast support to its streaming apps or it risks actually confusing everyone who buys a Chromecast, correct?